Garnering organic (free) traffic on a website is no cakewalk, but it’s the best way to get traffic for any business. Search Engine Optimization (SEO) is one of the best ways to get organic traffic, and the ROI proves to be higher as time elapses. Building organic traffic through SEO is definitely the hardest effort you’ll ever put into your website. But the time and effort on this can essentially become the most significant investment. The reason being the SEO content you put on your website today will drive traffic for several years.
This is not the case with paid Google AdWords, which will not get you any traffic the moment you stop paying. That’s why focusing on enhancing organic traffic through SEO is an effort worthy enough for the long-term. When it comes to following the right approach to garner more organic traffic, Whitehat SEO is the best way to stay on top of traffic.
How Content Marketing and SEO complement each other:
SEO helps as a navigation tool for customers to seek the right information and content. Businesses invariably depend on marketing mediums like social media and email to propagate their content. Both SEO and content are equally critical ingredients for an efficient and effective digital marketing plan. Customers query on a product or service goes through the search engine to get a result on the available information.
Finding the right target audience for content using social media and email campaigns is a difficult task. Here the SEO tool acts as an enabler to find the relevant customer with the specific need at present. Reaching these relevant customers with the appropriate content creates recognition with the right audience. Hence, Content marketing and SEO complement each other in order to create an effective digital marketing plan.
In content marketing, you can create the appropriate content by visualizing the keywords which customers always use during their online search for information. This would lead to improved visibility for your content. As a result, the customer gets to view your content and brand whenever he keys in the keywords aligned to your content. This initiates the stage of awareness and helps to build a funnel. Appropriate content leads to a higher ranking on the search engines and enables cost-free visibility online. This helps enhance your brand awareness and attract relevant customer traffic to your website. The higher the customer traffic to your website, the new leads funnel size grows accordingly.
They both work together to help you reach out to new leads through search engines like Google despite being two different approaches; each has its own strengths. But when put together to perform, they become more useful.
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Create Quality Content & Optimize Old Content at Reposting:
The intent of creating content is not to fill the website pages or blogs just for the sake of doing it. Publishing valuable content that contributes value to its readers is the reason behind the search engines, ranking a good content website higher. Since your website is a representation of your business, it’s the first impression a potential customer may have of your business. Therefore, you should be publishing interesting blog posts just as your valuable product or services. Also when you publish unique and information-packed content, it acts as an ultimate marketing strategy where the content ranks higher for relevant keywords.
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Using Long Tail Key Phrases:
Rather than going for the most popular keywords, it is better to use keywords that are more specific to your product or service. Let’s take an example – if you are a make-up artist, so instead of trying to rank for the term ‘make-up artist’, go for something like ‘make-up artist in Brisbane’. Basically, keep it closest to your business type. This will narrow down your content ranking for those specific keywords that are more relevant and will lure potential leads to your website with higher chances of conversion. Long-tail keyphrases are likely to be closer to what a real user would be typing into a search engine while looking for something on the web. Thus the long-tail keywords have lesser competition and higher relevancy.
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Guest Blogging:
Guest blogging is basically a way to earn links that are valuable to your website. Publishing your content on a high authority website is the best way to possess more audience. Make sure to post quality content on your websites and expose it the same way you present your own blog on social media channels. Aim for posting guest posts only for trusted websites with high domain authority and decent traffic and create relevant backlinks to some of your blogs or content on your own website. Engage with the reading audience from time to time by responding to their comments. This is a great way to build rapport and establish a relationship with those visitors.
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Create & Use Relevant Internal Links:
It’s important to work strategically for you to create powerful internal links in your blogs and on the website to guide your visitors to more relevant content. This can increase your search rankings by keeping visitors on your website for longer. But this will happen only if you have used the links naturally. Ultimately internal links should add value and provide relevant information to the visitors. Once a page is ranked higher in a search engine, it can be internally linked to other pages on your website.
There is no shortcut to it, all you need to make sure is that you keep good links and keep removing the bad ones periodically. However, don’t overuse internal links else it will look like spam.
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Utilize Social Media Promotion:
It is very important to build a substantial presence across social media platforms such as Facebook, Instagram, Twitter, and LinkedIn for businesses and Google does understand that recommendation for any shared content, on all these social media channels by people within their trusted social community, is a great signal to rank that content or website higher.
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Monitor Regularly:
It is very crucial to monitor what is happening within your domain. By using tools like Google Analytics to track visitors to your blog and website, you can regulate your content after analyzing where the visitors are coming from and what keywords they searched. It is also advisable to regularly monitor your competitor’s social profiles to see what’s working for them and try to do it better than them.
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Try to be in Google’s Good Books:
Avoid using any deceitful ways to get a good ranking on search engines as it’s not suggested to be on Google’s wrong side. You should always look for increasing organic traffic morally or you can face a Google penalty. Achieving good ranking in search engines through ethical means might be a time-consuming process, but eventually, it gives the best results in the long term resulting in increasing organic traffic.
Happy Content Marketing!