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What is Affiliate Marketing?

Affiliate Marketing is performance-based marketing where an ‘affiliate marketer’ or ‘affiliate’ promotes someone else’s products or services of a company. In return, the affiliate marketer receives a commission when people buy those products/services through his/her referral. The sales are tracked

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What is Pay Per Click Advertising?

Pay Per Click (PPC) is a form of online marketing where advertisers pay a fee only when their ad is clicked by an online user. The intention is to buy traffic for a site rather than earning those visits for

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What is Email Marketing?

Email marketing is the act of sending a commercial message, to a group of people using email, mostly to promote a business. Sending emails to existing customers and prospects has become an integral part of the digital marketing strategy of

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What is Content Marketing?

Garnering organic (free) traffic on a website is no cakewalk, but it’s the best way to get traffic for any business. Search Engine Optimization (SEO) is one of the best ways to get organic traffic, and the ROI proves to

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What is Social Media Marketing (SMM)?

Almost a decade ago, who knew that communicating with people anywhere across the world would become so fast. Today we can connect within a fraction of seconds with everyone and share pictures, videos, or documents over the internet so easily

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